Content

Iroduction

Chapter 1. ACTIVITIES OF BANKS IN PANDEMIC CONDITIONS

1.1. European priorities for the small and medium-sized businesses development in the context of COVID-19
1.2. Stady of the COVID-19 pandemic crisis impact on the Ukrainian banks activities
1.3. The model of anti-crisis management of the bank

Chapter 2. DIGITAL DIRECTIONS OF CHANGES IN BANKS ACTIVITIES

2.1. Features of digital transformation of the banking sector
2.2. Financial and technological products of the banking sector
2.3. Data Science methods for financial resources involvment

Chapter 3. DIGITALIZATION OF THE ECONOMY AS A STIMULUS FOR THE DEVELOPMENT OF THE BANKING SECTOR

3.1. Introduction of Ukrainian cryptocurrency as a tool for the development of the digital economy
3.2. Blockchain technology in the banking sector
3.3. Fintech companies: the current state and prospects of influence on the development of the financial market of Ukraint

Conclusions
References
Figures
Tables

Annotation:
The monograph examines the current problems of the digital transformation of the entire banking sector, considering the current trends in the digitalization of the economy and the challenges caused by pandemic. The activity of banks in the conditions of the pandemic, the digital directions of changes in the activity of banks, as well as the potential of stimulating the banking sector through the digitalization of the economy were studied. Particular attention is focused on the impact of the pandemic crisis on the activities of Ukrainian banks, the model of anti-crisis management of banks, the features of the digital transformation of the banking sector, blockchain technologies and prospects for the development of fintech.
The use of the monograph is recommended for students of economic specialties of higher education institutions, graduate students, teachers, scientific and practical workers.