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001			7993
003			UA-KpCNTU
005			20250701134051.0
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040			_cЦНТУ _aUA-KpCNTU
041			_aeng
100			_aZahreba, M
245			_aSocial Media Marketing and Advertising Under Conditions of External Military Aggression _h[Text] _c / M. Zahreba, L. Koval, I. Nikolaiev
260			_c2022.
300			_aС. 7-19.
500			_aSince February 2022, Ukraine has been in a state of constant threat due to a military invasion. In this regard, the activities of enterprises, in particular marketing, require the development of new approaches for survival and development. Social media marketing and advertising can be a particularly powerful tool in these circumstances. The consumer's awareness of the company's news and product range updates, live communication with the client, prompt resolution of controversial and conflicting situations and, in general, constant presence in the information field - this is far from a complete list of advantages that are open to businesses when using social networks. In turn, well-planned targeted advertising allows you to expand the target market almost limitlessly, attracting the most potential age, social and gender groups.
650			_amarketing
650			_asocial networks
650			_aadvertising
650			_aSMM
700			_aKoval, L.
700			_aNikolaiev, I.
773	0		_dКропивницький : ЦНТУ, 2022. _tЦентральноукраїнський науковий вісник. Економічні науки. 8/41 _x2663-1636 _w7881
856			_uhttps://dspace.kntu.kr.ua/handle/123456789/13305 _yРепозитарій ЦНТУ
942			_2udc _cIR _n0
999			_c7993 _d7993